Judge.me vs Loox (2026): Pricing, Free Plans & Features

By EcomStack Solutions · Published June 9, 2026 · Updated and prices checked July 24, 2026

Judge.me and Loox both collect and display Shopify reviews, but their current plan structures make the decision clearer. Judge.me emphasizes uncapped review collection and a flat $15 advanced tier. Loox offers a visual-first free entry plan, then gates video, AI, referrals, syndication, and advanced integrations behind its usage-based Convert plan.

Quick verdict

Choose Judge.me when predictable pricing, unlimited free review collection, or a broad feature set at $15 per month is the priority. Choose Loox when visual merchandising is central to the buying experience and its free-plan eligibility or Convert-plan economics fit your order volume. Before choosing, price the plan you actually need and test both widgets in your live theme.

Two ecommerce review workflows comparing structured review management with visual customer content
Judge.me and Loox cover the same review lifecycle with different pricing, media, and scale tradeoffs.

Judge.me vs Loox at a Glance

Decision areaJudge.meLoox
Free planUnlimited product, store, photo, and video reviews2,000 review-request emails per month; available through 500 total post-trial store orders
Primary paid planAwesome: $15 per monthConvert: $49.99 per month for 300 monthly orders
Media distinctionPhoto and video reviews are included on FreePhoto reviews start on Beginner; video reviews require Convert
Advanced feature modelFlat paid tier adds AI, referrals, integrations, and customizationConvert adds AI, referrals, video, syndication, API, and webhooks
Best evaluation lensFeature coverage and predictable software costVisual merchandising needs and order-volume economics

Current Judge.me and Loox Pricing

The previous Loox Starter, Growth, Pro, and Enterprise prices are no longer current. Loox changed its public plan structure in July 2026, so older comparisons can materially understate the cost of advanced features. Judge.me still uses a two-plan model.

Vendor and planCurrent public priceImportant limits or additions
Judge.me Free$0Unlimited product and store reviews, unlimited photo and video reviews, core displays, and rich snippets
Judge.me Awesome$15/monthAdds AI, referrals and coupons, integrations, social and shopping syndication, and full customization
Loox BeginnerFree2,000 review-request emails per month; available only through 500 total post-trial store orders
Loox Convert$49.99/monthIncludes 300 monthly orders; each additional 300-order block adds $50, capped at $999.99 for 6,000 orders
Loox Unlimited$299.99/monthNo review-request email or order quotas

Loox documents the Beginner eligibility rule and current quotas in its Beginner plan guide and quota guide. Its Convert plan guide explains the order-based usage charges. Judge.me documents the $15 tier in its Awesome plan guide.

Review Collection, Photos, and Video

Judge.me

Judge.me's Free plan includes unlimited product and store reviews plus unlimited photo and video reviews. Core storefront displays and Google rich snippets are also listed on Free. The Awesome plan adds advanced collection and display options, AI features, referrals and coupons, broader integrations, and full customization.

Loox

Loox Beginner supports review-request emails, photo-review incentives, storefront widgets, and rich snippets. Video reviews, AI review features, referrals, product grouping, advanced syndication, API access, and webhooks are Convert features. That makes the plan boundary, not just the visual design, the important comparison point.

Storefront Widgets, SEO, and Syndication

Both apps publish review widgets and product-rating structured-data support. Correct markup can make a product eligible for enhanced Google presentation, but it does not guarantee a rich result, ranking improvement, or traffic increase. Google's structured-data policies explicitly separate valid implementation from guaranteed search display.

  • Judge.me: useful when a merchant wants broad display choices and predictable pricing; Google Shopping and social-commerce syndication are listed among Awesome features.
  • Loox: useful when photo-led galleries and visual merchandising are central; Google, Meta, and TikTok syndication are listed on Convert.

Check the generated markup on real product templates after installation. Theme changes, duplicate review apps, and existing product schema can affect the final output.

Integrations, API Access, and Support

Judge.me lists more than 130 integrations on Awesome and names Shopify Flow, Klaviyo, Gorgias, and other ecommerce tools. Judge.me also documents API access with plan-specific differences, so confirm whether the endpoint and performance level you need are available on Free or Awesome in its API documentation.

Loox names integrations with Shopify Flow, Google Shopping, Klaviyo, LoyaltyLion, Meta Shops, Omnisend, and Shop App. Convert includes advanced integrations, API access, and webhooks. Both vendors currently advertise 24/7 chat and email support, so support channel alone is not a useful tie-breaker.

Reporting and Conversion Measurement

Review-request volume, response rate, media-submission rate, widget engagement, and downstream purchase behavior should be measured separately. Vendor dashboards can help with operational reporting, but no universal open rate, review-submission rate, or conversion multiplier applies to every store.

Run a controlled before-and-after measurement with the same product mix, traffic sources, consent rules, and incentive policy. Avoid attributing a revenue change to the review app when theme, pricing, promotion, inventory, or traffic quality changed at the same time.

Which Review App Fits Each Store Type?

Store typeBest fitDecision logic
Fashion and ApparelLooxVisual galleries can support fit and styling discovery when the required plan matches order volume
Beauty and CosmeticsLooxPhoto-led merchandising can help shoppers inspect finish and use cases without implying an outcome
Electronics and TechJudge.mePredictable pricing and broad review collection can suit large catalogs and specification-heavy buying
Home DecorLooxCustomer room photos can support scale, color, and styling evaluation
SupplementsJudge.meStructured moderation and flat pricing may be useful, but merchants still need claim and incentive controls
JewelryLooxCustomer imagery can support visual comparison when lighting and image-quality differences are explained

Migration Checklist

Both vendors document review export and import workflows, but a CSV handoff is not the same as a complete storefront migration. Judge.me notes limits in its export documentation, while Loox provides separate export guidance.

  1. Export and securely retain the source review file before uninstalling anything.
  2. Compare review counts, dates, ratings, product handles, media, and verification status after import.
  3. Keep the old widgets active until the replacement widgets are tested in a duplicate theme.
  4. Check mobile layout, page speed, product schema, collection stars, and empty-review states.
  5. Remove duplicate snippets only after the replacement is verified on representative products.

Final Decision: Judge.me or Loox?

Judge.me is the clearer value choice when you want unlimited free collection or a flat, feature-rich $15 tier. Loox is the clearer visual-merchandising choice when its media presentation is worth the plan and order-volume cost. Neither app should be selected from a generic conversion claim: use the pricing model, required feature gates, theme fit, and your own measured workflow.

Buyer checklist

  • Map every required feature to its current plan before comparing prices.
  • Estimate Loox Convert usage charges from monthly order volume, not review count.
  • Test product, collection, and media widgets on mobile and desktop.
  • Verify consent, incentive, moderation, and content-rights workflows.
  • Export data and document a rollback plan before migrating.

Frequently Asked Questions

Which is cheaper, Judge.me or Loox?

Both have free plans. Judge.me lists its Awesome plan at a flat $15 per month. Loox lists Convert at $49.99 per month for 300 monthly orders, with usage charges for additional 300-order blocks, and Unlimited at $299.99 per month.

Does Loox have a free plan?

Yes. Loox Beginner is free and supports up to 2,000 review-request emails per month. After the trial, it remains available only while the store has no more than 500 total orders.

Does Judge.me include photo and video reviews on its free plan?

Yes. Judge.me states that its free plan includes unlimited product and store reviews and unlimited photo and video reviews. Advanced AI, syndication, referrals, integrations, and customization are among the Awesome-plan additions.

Can a Shopify store migrate between Judge.me and Loox?

Both vendors document review export and import workflows, but merchants should validate media files, verification status, product mapping, dates, and storefront widgets before switching. Export formats do not preserve every field in every direction.

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